5 Compelling Reasons to Choose a Wellness Opportunity
Copyright 2003 Priya Shah
I actually have two separate online businesses
-
1. Selling wellness products and
2. Selling digital information products (eBooks)
Because I can look at things from both perspectives,
I often tend to compare the two businesses from the point of view
of the better opportunity.
But if I were asked to recommend a single business
as the best way to make a living online, the Wellness Business
would win hands down.
And no, I didn't choose it because its easy. On
the contrary, selling health supplements, vitamins and related
products online is NOT easy.
Not only is there tremendous competition, but
it simply can't be done by working two hours a day, as is the
common perception.
If you sell wellness products, you have to deal
with REAL people. People with human needs and problems.
You must be available in person, or by phone,
or at least by email, to clarify doubts, answer queries, be prompt
and sensitive to your customers' needs and generally make your
customer feel good about doing business with you.
You must also provide constant support, training
and leadership to a growing organisation of distributors, and
help them grow their business.
This can be extremely time-consuming because few
of these tasks lend themselves to complete automation.
A seller of digital products has it somewhat easier.
(S)He need not even interact with customers, because everything
from product delivery to answering customer queries can run on
autopilot.
Digital product sellers can (and often are) literally
sitting on a beach while their websites churn out profits.
Given these disadvantages, why would anyone still
choose the Wellness industry?
The reason I believe is because ANYONE, regardless
of their talent or creativity, can actually make a steady LIVING
for a lifetime in the Wellness industry.
And of course, there are a few who even go on
to become millionaires.
Here are the reasons why I think Health and Wellness
should be the #1 Choice for Entrepreneurs online.
1. Health Products fulfill a Basic Human Need
Health is a #1 concern for many people - often
more important than even sex (also a top seller online) or food.
The lack of health can make you feel... well...
lousy. And most people will pay their bottom dollar if they can
find something that alleviates their pain or discomfort.
To put it more plainly, NOT buying an eBook will
not make much difference to your state of mind or body. But not
taking your prescription medication can make you feel very bad
indeed.
2. Health Products are Consumable
Unlike digital products that can only be sold
ONCE to a customer, vitamins, supplements and prescriptions require
monthly re-orders or autoships.
Once people start using them and benefiting, more
often than not, they will continue to use them.
If you treat your customers right, they will buy
from you month after month, providing you with regular commissions
and a more or less stable source of income.
There's usually no need to keep selling to them
again and again (barring the obligatory seasonal promotions).
If the products meet their requirements and you
give them a good deal and great service, they will give you repeat
business for a long time to come.
3. Your Income Grows Exponentially
When selling a digital product (as an owner or
an affiliate), your potential for future income actually DECREASES
with every sale you make.
Unless you are among the few top marketers who
can churn out a new product every month, or can earn more on back-end
commissions, your potential for income will always be limited
by your creativity.
In contrast, because most wellness opportunities
also involve building an organisation, every product sale actually
INCREASES your potential for future income, by growing your organisation
of customers and potential distributors purchasing every month.
If you help your downline earn a regular income,
few will quit the business they have built so earnestly. Again
YOU benefit from the RESIDUAL commissions that the organisation
provides.
4. Wellness Opportunities have a High Feel-Good Factor
One of the main reasons that I suspect people
stick around in the wellness industry is the feel-good factor.
It can really make your day when someone calls or writes, telling
you how wonderful your products made them feel. Or how it gave
them their life back. :-)
Even more than making money, the feeling that
you have helped another person feel better is always a strong
motivator in working your business.
I've no doubt it feels good when someone who purchased
your eBook writes to tell you how it helped them succeed. But
I can bet it comes nowhere near the feeling you get when you help
someone beat a life-threatening illness or conquer their pain.
5. The Need for Wellness Only Increases with Age
As we grow older, we want to work less and enjoy
life more. We also want to live healthier lives and enjoy enhanced
community interaction.
Wellness opportunities are ideally suited to seniors
because they have the potential to fulfill all their needs, ranging
from financial security to improved health and personal interaction.
Lastly, working a wellness opportunity empowers
you to take steps to improve your own health and well-being.
And do I even need to reiterate the oft-repeated
quote that it will be the next Trillion Dollar Industry?
Priya Shah is the publisher of an internet
marketing newsletter and The
Glutathione Report newsletter. She shows you how to truly
build multiple sources of income online with the Brilliant
Team Home Business Opportunity
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