How To Get To The Top Of The Marketing Food Chain
Copyright 2004 Priya
Shah
Are you tired of living off handouts from big-name
marketers, earning meager affiliate commissions?
If you truly want to live and breathe the rarefied
air of the super-marketers, what you need is not a change in method,
but a change in attitude and mindset.
You need to start thinking like a top gun and
create your own identity instead of feeding off the efforts of
others. Here are some ways of achieving that goal.
1. Be Unique. Write Your Own Content
Create, don't copy. You are never going to become
a top marketer or ezine publisher if you keep publishing regurgitated
information from other top guns. The only people who benefit from
that exercise are the top guns themselves.
Start writing about your own unique experience
as a marketer and share it with others. Write your own unique
website content, reports, eBooks if you want to become a "household"
name in the marketing community.
2. Be The Content Creator, Not The Distributor
Instead of publishing other people's newsfeeds
on your website, think about how cool it would be to have YOUR
own feed published on thousands of other sites. And then DO it.
Create a feed using your own content like I did here and allow
others to syndicate your articles.
http://ebizwhiz-publishing.com/ebizwhiz.xml
3. Be The Product Seller, Not The Affiliate
The ones who make the most money out of a product
are the product creators. The affiliates and resellers are always
lower in the food chain because they do the selling for them.
No doubt affiliate marketing can make you a lot
of money, but if you want to be at the top of the food chain and
make the kind of riches that the top guns make, you do need your
OWN product.
It not only allows you to pay others to promote
for you, but also builds your credibility in eyes of the marketing
community.
4. Get Linked To Without Linking Back
The marketing top guns have thousands of people
linking to them... and they never have to provide a link back
to them. How do you get people to link to you? Simple. Just use
the steps I outlined earlier to -
- Write content so good that others will WANT to link to it.
- Create a product and start an affiliate program that pays
others for linking to you.
- Write unique articles and distribute them with your link
in your resource box.
Do these and you'll get thousands of people linking
back to you without even thinking to ask for a link back.
5. Get Referrals WITHOUT Asking For Them
Now again, why would people refer your services,
when you could very well be a competitor? Simply because they
stand to lose far more by NOT referring you. And how would you
make that happen? Let me give you an example.
A while ago, super-marketer John Reese published
his "MarketingSecrets.com Newsletter" - a 17-page thumper
of an issue full of excellent marketing information. I bet it
also became the most well-circulated newsletter in recent internet
marketing history.
Why? Because it was so good, that other publishers
practically BEGGED him to allow them to pass it on to their subscribers.
They felt they would be passing on a valuable resource their subscribers
would thank them for.
So how do you do this if you are not John Reese?
Well there are lots of ways you can create a resource that people
would line up to offer to others. Some ideas -
- Create and install a useful script on your website and allow
others to link to it
- Allow others to install your script on their site with a
link pointing back to you
- Write useful reports or ebooks and allow others to give them
away
- Create brandable reports and viral ebooks that others can
tag with their affiliate link
Allow others to benefit from giving away your
information and they will gladly refer you and your products to
their precious lists.
6. Become An Expert In Your Field
Decide on an area of marketing that interests
you. Read everything about your area of expertise that you can
lay your hands on. Then write your own reports, preferably with
your own unique insights and observations. Publish an ezine, and
review products and services that target your audience.
Don't be afraid to show off your knowledge. Your
specialized knowledge is what will brand you as an *expert* and
make people sit up and take notice when you speak or write about
it.
7. Be A Leader, Not A Follower
Be proactive and interactive. Take part in marketing
seminars. Initiate discussions on controversial issues in your
field. Start a forum and build a community of people in your field.
Infuse your own attitude and enthusiasm into the
subject of discussion. Leave your imprint on the minds of the
people you touch everyday. Be a source of inspiration to others
in your field.
8. Be An Early Adopter And An Innovator
Be the first one to adopt new technologies and
apply them to your field. Keep abreast of present and future developments.
Keep innovating to stay ahead.
The ones who apply new technology the earliest
become the pioneers. Follow the road less travelled and everyone
else will soon be following in YOUR footsteps.
Priya Shah is the CEO of eBrand360.
Her areas of specialization include internet
marketing, search
engine optimization and business
blogging
Would you like to reprint this article and profit
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I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter! 
