Ezine
Advertising Revisited
by
Gauher Chaudhry
About
half a year back, I wrote an article titled "How to Max Out Your
Ezine Advertising." In this related article, I will provide a
few more tips on how to find the best ezines for advertising.
Recently,
I advertised in two ezines that both advertised circulation of
over 40,000 subscribers. The results of my advertising campaign
with these ezines was quite disappointing. The response I got
was poor and not worth the money I had paid.
The total combined circulation of these two ezines was about 100,000.
I got a whopping 100 responses to my ad. A 0.1% response rate
(that is one tenth of a percent!!!), which is horrible.
I
know it was not my ad, because I was posting the same ad in ezines
that had circulation of only 1,000 to 3,000 subscribers and getting
about a 3% response from these ezines.
Were
these ezines lying about their circulation numbers? Probably not,
but how would I know.
What
happened? Probably the biggest reason I did not get a good response
was because both these lists had acquired subscribers who did
not specifically asked to be put on the list. This does not mean
that they spam these subscribers.
Most
of these subscribers either posted a free link or free classified
or used other services at those websites. The stipulation to use
these free services was that you agree to receive their ezines.
I
am not disagreeing with how these companies build up their subscriber
base because what they did was allowable. The only problem I have
with this method is that you do not give the subscriber much of
a choice.
Who
suffers? The advertiser. Why, because half the subscribers probably
do not even care to receive those ezines. How many of those subscribers
are auto-responders?
I
learned from this experience that one of the main criteria I should
use in judging an ezine is to look at how they get their subscribers.
If I am going to pay big bucks for advertising, I am going to
find out the quality of the list first.
Heck,
if we added everyone who posted a free link or free classified
ad at Cool Cash, we would have over 75,000 people on this list!
Too bad only 3,422 actually requested it. Get my point. Watch
your advertising dollars.
Gauher
Chaudhry is editor of Cool Cash Ezine. You can subscribe by
sending an email to subscribe@freecoolcash.com with "sub-art"
in the
subject. Join Gauher's two-tier affiliate program by promoting
his latest
book "EZ Money With Ezines." Gauher teaches individuals how to
make
thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com
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