Be a Whiz at eBiz!
Aren't You
Just Sick of All The Hype?
Be a Whiz at eBiz!
No-Nonsense Tips and Resources to Grow Your Business Online
September 14 , 2004
Priya Shah, Editor
http://EbizWhizPublishing.com
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It's been a really busy month for me. I decided
to further my marketing education by joining a diploma course
in Advertising. Although it only takes up a few hours in the evenings,
it does leave me with much less time for my online business.
But I'm having so much fun... brushing up on my
(real-world) marketing knowledge, interacting with some really
great professors, doing case-studies, projects and making friends
with people ten years younger than me. :-)
We all reach a point at which we need to put more
effort into learning new things to grow our business or run the
risk of stagnating.
With me its largely boredom, having been cooped
up with my PC for the last 3 years, with very little interaction
with the world of the living.
Never being one to balance things well, I tend
to overdo it one way or another.
And believe me, if you're in the same boat as
I was, you really need to get out more often and see what's going
on in the real world from time to time.
Or else you'll start believing that everything
you read online is gospel truth... which it isn't.
I am soooooo sick of the hype and crappy products
that get thrown my way. I only recommend products that I have
used, read and believe in. And I'm sorry to say that there are
precious few of those around right now.
If you want to see the products I truly believe
in and recommend, you can check out my internet
marketing product reviews here.
To be notified when I add a new review to this
page, add this feed to your RSS reader
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Check out my review
of 378 Internet Marketing Predictions
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Another reason I'm taking this course is that
I'll be starting my own web copywriting services soon and want
to be exposed to more creative ideas than I can get sitting at
home at my PC.
I just wish there were 48 hours in the day for
everything I want to do :-)
I'll let you know when I start my services, and
yes, since I'm just starting out and need to build my portfolio,
you can be sure that you, my loyal subscriber, will get a deep
discount.
It would make me so happy to write the copy that
helps you make your first big breakthrough online. And I won't
be charging a bomb either. :-)
Here are samples of the copy I've written so far
Number
One In Your Niche
This sales letter gave a conversion rate of 3 to 5% in the first
month of launch and still converts pretty well.
Traffic
Turbocharger
Covert
Affiliate
The sales copy I did for my buddy, Satya's sites
above, has made him a pretty packet for the last few months. He
owes me a really nice testimonial for them ;-)
If you are looking for a copywriter who will do
the job for a decent price (and you're willing to be my guinea
pig), do get in touch with me and we'll work something out.
The last month or so has seen more than its fair
share of hype online, so I've decided to do away with guru-speak
and publish an article by a non-guru, with some very pertinent
advice for beginning marketers.
I really like it because it tells you why you
shouldn't fall for every over-hyped sales pitch online... even
if I'm the one who wrote it ;-)
_______________________________________________________
In the Beginning, Ignore the Gurus!
by Cheryl Levey
Copyright (c) 2004. All Rights Reserved.
Ok, so this might sound like a rant, but I get
really tired of so-called gurus' sales letters and telling me
how lucky I am to be hearing from them at all because their time
is sooooooo valuable and they are soooo sought after, as if it's
supposed to impress me into a Pavlov's response to purchase their
stuff.
I also hate getting those super time sensitive
offers to buy extremely expensive internet marketing "secrets"
that will only be available for two weeks or until tomorrow or
until 20 copies or sold or whatever.
It gets old, jerking me around emotionally, using
manipulative sales language to get me to think they have something
incredible to offer that basically guarantees overwhelming success.
Have I fallen for it in the past? You bet. Aren't
we all here trying to make a living and subject at times to desperate
feelings of, "When will it ever happen for me?"
Which is exactly the state these so-called gurus
want you to be in. Many of them even go so far as to point blank
tell you that they buy everything under the sun they can find
about internet marketing in order to learn - implying that you
should too. What they don't tell you is that many of those products
are given to them for free to review and those that aren't they
buy to watch their competition.
They also fail to mention that way back when they
were in the same financial stratosphere as you, there was no way
they were buying up everything they could find because they couldn't
afford to do it any more than you can now. Sure, what they offer
is useful, and could certainly help you get ahead, but you don't
have to shell out $997 to get what you need to be successful.
I'll tell you right here - for free! Ok, you can
send me $997 if you REALLY want to. : ) Trust me on this, I've
paid out a lot of money buying many of these products to learn
(the hard way) what I'm about to tell you.
I learned the hard way that you really need to
decide what you want before you proceed to go get it. If you're
not sure, do some free internet research before shelling out hard-earned
cash for an internet marketing manual that, for example, focuses
on pay-per-click advertising when what you really want is step-by-step
instructions on writing great Google ads.
It really is a double-edged sword, so to speak,
because if you don't know your options, you can get lost for years
(literally!) poking around the internet learning about storefronts,
auctions, merchant accounts, clickbank products, autoresponders,
hosting accounts, affiliate websites, affiliate programs and networks,
pay-per-click advertising campaigns, keyword placement, ezine
creation, article repositories, discussion groups and forums,
etc., etc., etc......And the next thing you know, you know a lot
about the techniques and tools, but you still aren't making any
money because you haven't started your business yet.
So just do it. Seriously. You HAVE to take action
to succeed. You have to get over the fear that you'll do something
wrong. If you do, you fix it, but you have to put yourself out
there and just do it.
Oh, and even if you're worried that whatever you
start with isn't really what you want to do, do it anyway. You
can always make changes later and hopefully you'll have made some
money in the meantime - which you certainly would not have made
by not putting anything out there. Get started today and make
it urgent!
If a guru's internet marketing manual looks to
be perfect for what you want to accomplish, by all means get it
and use it. But first, decide what you want and plan out how to
go get it.
Don't get mired in the guru-speak hard sell language
about how what they are doing will make you millions. Don't buy
everything under the sun in order to study it before you get started.
Could they all be helpful to you? Absolutely. But would you really
have time to study and implement everything proposed in all of
them?
To avoid information burn-out, if you must, buy
just one and then don't even look at the rest until you have done
everything the one manual suggests. In addition (and you can do
this for free), join or regularly visit a helpful online forum
or discussion group to ask for feedback as your website/business
is being built.
A good group like this is worth millions more
than any manual anyone could sell you. In the end, you'll come
out a lot happier - and a lot richer too!
_______________________________________________________
Cheryl Levey offers a proliferation of information
on her website about everything from business to babies and more.
Visit today to find out how you can promote your business at her
site - http://www.cherylsweb.com
_______________________________________________________
And finally, heeeeeerrrre comes the sales pitch...
Just kidding. No pitch today. I'm as sick of hype
as you are.
And I'm gonna get even sicker, because I've decided
I'm going to start writing the stuff myself.
Maaaaan.... I really like to make life hard for
myself :-)
So I'm just going to leave you with a link to
an ebook featuring an interview by my long-time pal, Al Martinovic,
with whom I share an abiding love for sea and sand, and a dislike
for that pretentious "guru" label.
Check out the ol' metalhead here
Super
Affiliates Confessions Revealed!
And don't forget to subscribe to his ezine (see
end of this mail). You might even get a chance to guess the colour
of his underwear. ;-)
If you do decide to buy the eBook, which sells
for $100 at the page above, here a link where you can get it at
a discount for $67
Super
Affiliates Confessions Revealed Discount link
Have a great day...
Warm regards,
Priya Shah
P.S. As I mentioned, I'm a little strapped for
time these days, so if you do write and I take a while to respond,
please don't mind. Its a complete madhouse here.
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