Be a Whiz at eBiz!
How To Get
To The Top Of The Marketing Food Chain
Be a Whiz at eBiz!
No-Nonsense Tips and Resources to Grow Your Business Online
August 09, 2004
Priya Shah, Editor
http://EbizWhizPublishing.com
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This newsletter has become rather infrequent because
I have gone back to blogging as a way of publishing more frequent
updates. However, I still plan to continue it so I can keep in
touch with you.
I'm going to give you a URL that I usually reserve
only for my customers who purchased "Number
One In Your Niche"
Its my blog where I publish search engine tips
and updates, and since its already listed on the search engines,
I thought you should be able to read it too.
So here's where you can access the Number
One In Your Niche Blog
If you use an RSS reader, you can get the updates
from the XML feed here http://www.numberoneinyourniche.com/blog/atom.xml
When you read it, you'll see why I've been so
busy I haven't had time to publish this ezine. You'll find a LOT
of very useful information there.
But if you really want to understand my SEO techniques,
then go on over and pick up a copy of my search
engine optimization eBook, Number One In Your Niche.
And here's the url for my other blog, EbizWhiz
Marketing Notes. I haven't updated it in a while,
but I plan to do so more often.
XML newsfeed
http://ebizwhiz-publishing.com/weblog/atom.xml
I've written a new article for you that I hope will give you ideas
on how to go beyond what you've been doing so far and really reach
your full potential. I know many of you out there will be super-marketers
tomorrow, and I hope I can just give you a few tips along the
way.
Also download this excellent issue by super-marketer,
John Reese. You'll understand why when you read the article below
;-)
http://ebizwhiz-publishing.com/lib/johnreese.zip
_________________________________________________________
How To Get To The Top Of The Marketing Food Chain
Copyright 2004 Priya
Shah
Are you tired of living off handouts from big-name
marketers, earning meager affiliate commissions?
If you truly want to live and breathe the rarefied
air of the super-marketers, what you need is not a change in method,
but a change in attitude and mindset.
You need to start thinking like a top gun and
create your own identity instead of feeding off the efforts of
others. Here are some ways of achieving that goal.
1. Be Unique. Write Your Own Content
Create, don't copy. You are never going to become
a top marketer or ezine publisher if you keep publishing regurgitated
information from other top guns. The only people who benefit from
that exercise are the top guns themselves.
Start writing about your own unique experience
as a marketer and share it with others. Write your own unique
website content, reports, eBooks if you want to become a "household"
name in the marketing community.
2. Be The Content Creator, Not The Distributor
Instead of publishing other people's newsfeeds
on your website, think about how cool it would be to have YOUR
own feed published on thousands of other sites. And then DO it.
Create a feed using your own content like I did here and allow
others to syndicate your articles.
http://ebizwhiz-publishing.com/ebizwhiz.xml
3. Be The Product Seller, Not The Affiliate
The ones who make the most money out of a product
are the product creators. The affiliates and resellers are always
lower in the food chain because they do the selling for them.
No doubt affiliate marketing can make you a lot
of money, but if you want to be at the top of the food chain and
make the kind of riches that the top guns make, you do need your
OWN product.
It not only allows you to pay others to promote
for you, but also builds your credibility in eyes of the marketing
community.
4. Get Linked To Without Linking Back
The marketing top guns have thousands of people
linking to them... and they never have to provide a link back
to them. How do you get people to link to you? Simple. Just use
the steps I outlined earlier to -
* Write content so good that others will WANT
to link to it.
* Create a product and start an affiliate program
that pays others for linking to you.
* Write unique articles and distribute them with
your link in your resource box.
Do these and you'll get thousands of people linking
back to you without even thinking to ask for a link back.
5. Get Referrals WITHOUT Asking For Them
Now again, why would people refer your services,
when you could very well be a competitor? Simply because they
stand to lose far more by NOT referring you. And how would you
make that happen? Let me give you an example.
A while ago, super-marketer John Reese published
his "MarketingSecrets.com Newsletter" - a 17-page thumper
of an issue full of excellent marketing information. I bet it
also became the most well-circulated newsletter in recent internet
marketing history.
Why? Because it was so good, that other publishers
practically BEGGED him to allow them to pass it on to their subscribers.
They felt they would be passing on a valuable resource their subscribers
would thank them for.
So how do you do this if you are not John Reese?
Well there are lots of ways you can create a resource that people
would line up to offer to others. Some ideas -
* Create and install a useful script on your website
and allow others to link to it
* Allow others to install your script on their
site with a link pointing back to you
* Write useful reports or ebooks and allow others
to give them away
* Create brandable reports and viral ebooks that
others can tag with their affiliate link
Allow others to benefit from giving away your
information and they will gladly refer you and your products to
their precious lists.
6. Become An Expert In Your Field
Decide on an area of marketing that interests
you. Read everything about your area of expertise that you can
lay your hands on. Then write your own reports, preferably with
your own unique insights and observations. Publish an ezine, and
review products and services that target your audience.
Don't be afraid to show off your knowledge. Your
specialized knowledge is what will brand you as an *expert* and
make people sit up and take notice when you speak or write about
it.
7. Be A Leader, Not A Follower
Be proactive and interactive. Take part in marketing
seminars. Initiate discussions on controversial issues in your
field. Start a forum and build a community of people in your field.
Infuse your own attitude and enthusiasm into the
subject of discussion. Leave your imprint on the minds of the
people you touch everyday. Be a source of inspiration to others
in your field.
8. Be An Early Adopter And An Innovator
Be the first one to adopt new technologies and
apply them to your field. Keep abreast of present and future developments.
Keep innovating to stay ahead.
The ones who apply new technology the earliest
become the pioneers. Follow the road less travelled and everyone
else will soon be following in YOUR footsteps.
_______________________________________________
Priya Shah is the author of "Number
One In Your Niche" and edits the newsletters Be
a Whiz at eBiz! and The
Glutathione Report
_______________________________________________
Click
here if you want to reprint this article and profit from it.
_______________________________________________
In my article above I stress how important it
is to innovate and adapt new technologies to your market.
That's
why I think one of the most important books an internet marketer
should own is the new two-volume set by Mike Mograbi, "378
Internet Marketing Predictions."
I've read through just two chapters and my mind
is already buzzing with new ideas I can apply to my business.
:-)
If you want to keep your competitive advantage
in business, you need to be able to look ahead, see how the world
is changing and adapt yourself and your business to meet the challenges
you will face.
So go pick up your copy of 378
Internet Marketing Predictions and get the edge over
your competition.
Warm regards,
Priya Shah
http://www.PriyaShah.com
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Address: Plot No 45, Lane G, Sector 8,
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I just wanted to tell you that you have a first class professional site and fantastic introductory newsletter! 
