Be a Whiz at eBiz!
How To Get
Better Search Engine Rankings with RSS
Be a Whiz at eBiz!
No-Nonsense Tips and Resources to Grow Your Business Online
June 22 , 2004
Priya Shah, Editor
http://EbizWhizPublishing.com
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Its been a while since I published the last issue.
One of the reasons is that after two years of
constant slogging away at my PC, my pocketbook was not the only
thing that gained weight.
So I finally got off my ample derriere and joined
the modern equivalent of the torture chamber - a place I fondly
refer to as Talwalkar's House of Pain.
And while I'm focused on vital stats rather than
website stats, here's a bit of advice if you've been turning into
a bit of a PC potato yourself... Get off your ass and get active
;-)
It'll be better for your bottomline (pun wholly
intended).
The other reason I took a break from publishing
this rag is that I was busy working on my new launch - my very
own manual on Search Engine Optimization, called "Number
One In Your Niche"
I plan to launch it next week, but in the meantime,
you can take a peek at the sales letter here.
http://www.NumberOneInYourNiche.com
Feedback is always welcome ;-)
Speaking of search engine optimization (SEO),
my buddy Satya has released a secret SEO weapon - a brand new
tool called 'Traffic Turbocharger.'
Well its not going to be a secret for much longer
(you can't keep a good thing under wraps for long can you?), so
you you might as well hear it from me. ;-)
I mean, can you imagine having...
** A website that writes its own content, optimizes
the content and also earns you money from 5 different income streams.
** Your own content writer, writing optimized
articles for you, 24x7, and not charging you a dime for it.
It blew my mind when I saw what this tool could
do for my business.
How does Traffic TurboCharger do this, you say?
It uses a technology called RSS or Rich Site Syndication
that, if used well, can literally turn your website into a traffic-grabbing,
cash-generating monster.
Here's an article that explains how RSS does all
this and more.
_________________________________________________________
Get Better Search Engine Rankings with RSS
Copyright 2004 Satyajeet Hattangadi
RSS is the latest craze in online publishing.
But what exactly is RSS?
RSS or Rich Site Syndication is a file format
similar to XML, and is used by publishers to make their content
available to others in a format that can be universally understood.
RSS allows publishers to "syndicate"
their content through the distribution of lists of hyperlinks.
It has actually been around for a while, but with
the advent of spam filters and online blogging, it is fast becoming
the choice of ezine publishers who want to get their message across
to their subscribers.
However, not much attention has been given to
the advantages RSS provides for search engine optimization.
Why Search Engines Love RSS
Many SEO experts believe that sites optimized
around themes, or niches, where all pages correspond to a particular
subject or set of keywords, rank better in the search engines.
For example, if your website is designed to sell
tennis rackets, your entire site content would be focused around
tennis and tennis rackets.
Search engines like Google seem to prefer tightly-themed
pages.
But where does RSS figure in all this?
RSS feeds, usually sourced from newsfeeds or blogs,
often correspond to a particular theme or niche.
By using highly targeted RSS feeds, you can enhance
your site's content without having to write a single line on your
own.
It’s like having your own content writer
- writing theme-based articles for you - for fr.ee!
How can RSS improve my Search Engine Rankings?
There are three powerful reasons why content from
RSS Feeds is irresistible bait for search engine spiders.
1. RSS Feeds Provide Instant Themed Content
There are several publishers of RSS feeds that
are specific to a particular theme.
Since the feed is highly targeted, it could contain
several keywords that you want to rank highly for.
Adding these keywords to your pages helps Google
tag your site as one with relevant content.
2. RSS Feeds Provide Fresh, Updated Content
RSS feeds from large publishers are updated at
specific intervals. When the publisher adds a new article to the
feed, the oldest article is dropped.
These changes are immediately effected on your
pages with the RSS feed as well. So you have fresh relevant content
for your visitors every hour or day.
3. RSS Feeds Result in More Frequent Spidering
One thing I never anticipated would happen as
a result of adding an RSS feed to my site was that the Googlebot
visited my site almost daily.
To the Googlebot, my page that had the RSS feed
incorporated into it was as good as a page that was being updated
daily, and in its judgement, was a page that was worth visiting
daily.
What this means to you, is that you will have
your site being indexed more frequently by the Googlebot and so
any new pages that you add to your site will be picked up much
faster than your competitors.
How does this benefit you as a marketer?
Well, for example, let's says a top Internet Marketer
comes out with a new product that you review and write up a little
article on, and that your competitors do the same.
Google generally tends to index pages at the start
of the month and if you miss that update, you will probably need
to wait till the next month to even see your entry in.
But, since your site has RSS feeds, it now gets
indexed more frequently. So the chances of getting your page indexed
quickly are much higher.
This gives you an advantage over the competition,
as your review will show up sooner in the search results than
theirs.
Imagine what an entire month's advantage could
do to your affiliate sales!
Why Javascript Feeds Are Not Effective
Some sites offer javascript code that generates
content sourced from RSS feeds for your site.
These are of absolutely no value in terms of search
engine rankings, as the googlebot cannot read javascript and the
content is not interpreted as part of your page.
What you need is code that parses the RSS feed
and renders the feed as html content thats part of your page.
This is achieved using server side scripting languages
like PHP or ASP.
A good free ASP script is available from Kattanweb
An equally good PHP script is CARP
So in conclusion, besides optimizing on page and
off page factors, adding RSS feeds to your pages should be an
important part of your strategy to boost your search engine rankings.
_________________________________________________________
About The Author
Satyajeet Hattangadi is the CEO of Novasoft
Inc, a software solutions provider, that specializes in affordable
customized software solutions. Get the Free
Email Course "RSS Riches" and learn how to use RSS
to get high search engine rankings and monetize your website.
_________________________________________________________
Traffic Turbocharger, not only creates optimized
pages complete with constantly-updated content and affiliate-earning
RSS feeds, but it has also some great features and benefits that
no other competing SEO software in the market can match.
Satya calls it a "Next Generation SEO Tool
That Generates Thousands Of Constantly-Updating, Content Rich
Pages That Not Only Get You Top Placement on Search Engines, But
Also Earn $$$ from FIVE Separate Income Sources!"
So if you want to see how Traffic Turbocharger
can boost your traffic, subscribers and affiliate income - get
Satya's Email
Course "RSS Riches" and learn how to use
RSS to get high search engine rankings and monetize your website.
Here's another fre.ebie for you.
My friend Amar Mehta has written an excellent
report that details a proven, step-by-step technique many big
players have been using to build a huge list.
Here's what John Delavera had to say about this
report
"To my knowledge it's the first time such
a 'technical' guide is being released on this subject. I read
the ebook and I suggest it strongly. You can easily implement
the step by step instructions of the list building methods Amar
describes; do expect good results. All methods have been already
tested by many online marketers who have applied in practice what
Amar describes in his ebook."
So go now and get your copy of "Big
Players' List Building Secrets"
Warm regards,
Priya Shah
http://EbizWhizPublishing.com
http://www.BrilliantTeam.com
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