Be a Whiz at eBiz!
Peace, Happiness
and Digicams
Be a Whiz at eBiz!
No-Nonsense Tips and Resources to Grow Your Business Online
November 12, 2004
Priya Shah, Editor
http://EbizWhizPublishing.com
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I knew my life had taken its final jump into the
virtual world when my husband and 5-year old daughter were drawing
a picture of a mouse a few days ago.
He drew a "real" mouse, tail and all.
She, on the other hand, drew a computer mouse, and promptly declared,
"My mouse is better than yours."
Are we spending too much time online, I wondered?
Probably. But do I care?
Not! 
Thanks to the wonders of instant messaging, it's
easier to exchange intimacies with someone on the other end of
the planet than it is to exchange pleasantries with a neighbour.
Besides if you don't like someone online, there's
always the delete button.
Unless you're Tony Soprano, pesky neighbours can't
be dealt with that easily (and I know at least one on whom I'd
love to use the delete button ;).
To get back to more mundane issues in this "internet
marketing" newsletter, here are some online trends I gleaned
from recent browsings -
- As far as online consumers' desires are concerned, "peace
and happiness" is just peachy for the holiday season, but
that sexy little digital camera, would be the icing on the cake.
- The internet is globalizing rapidly and if you want to stay
ahead of your competitors, you have to start selling to customers
from Texas to Timbuctoo.
- 26 percent of American internet users have rated a product,
service or person using an online rating system. [Hmmm, might
be interesting to see how they rated products that claim to
"enhance" certain body parts. ;)]
- Repeat after me: "Email is NOT dead." Despite growing
spam levels, consumers increasingly accept email as their communication
channel of choice from marketers.
- One of the most rapidly growing industries online is... surprise,
surprise - the online travel industry - which is expected to
double its revenues in the next three years.
And speaking of changes, you might want to check
out the new look of my EbizWhiz
website (works without the hyphen too)
What's that? Want one like it?
Well then you can contact the talented designer
here.
4D
Media
His name is Rohan de Souza, his rates are reasonable...
and he just happens to be my little brother :)
We're going to start working together on a few
new projects, but till then he's available, if you need a custom
designed website or flash presentation.
Here's a neat little no-cost resource to help
you add audio to your websites.
Easy
Audio 4 Your Site
It's being offered by a funny guy on the How To
Corp Forum, who goes by the pen name, Sam Freedom (no prizes for
guessing his country of origin).
If I haven't written an article in a while, it's
because I don't write unless I have something worthwhile to say.
If I have some tips or new stuff to share, I usually
do it on my blog here.
EbizWhiz
Marketing Notes
Add
the RSS Feed to your reader
In fact, I'm seriously considering moving this
newsletter permanently to my blog so I can publish more frequently.
But that means you'll have to either read it online
or in your RSS Reader. And I would like to know what you, my subscriber,
thinks of that.
So here's a snap poll to help me decide what to
do (sorry, the poll is closed but if you want to let me know
your preference feel free to contact
me)
Those in favor of getting this newsletter via
a Blog/RSS feed
Those in favor of receiving it in your inbox
I've found that writing articles is really the
most proactive way to build your business and anyone who can write
even a little should be publishing articles - or at the very least,
a blog.
You know that I've been an advocate of blogging,
or as I prefer to call it, the "lazy person's publishing
solution," for a while now.
And if you personally prefer soundbytes to sermons,
here are 10 reasons why blogging may just be your thing.
Top 10 Reasons to Use a Blog to Publish Your Ezine
by Denise Wakeman
Blogs are the hottest thing going these days when
it comes to marketing on the Internet. A blog is a delivery medium.
Here are 10 reasons why you should deliver your ezine articles
via a blog.
1. A blog is web based so you can update and post
new articles anywhere, anytime. It's a dynamic medium that can
be updated on a moment's notice.
2. Subscribers can subscribe to your RSS (Really
Simple Syndication) feed and have your content delivered straight
to their desktop. This delivery system bypasses spam filters and
readers get exactly the content they want.
3. No web site to mess with. It's very inexpensive
way to set up a web presence for your ezine. There are several
sites where you can set up a free blog and others are very reasonably
priced for the massive exposure you can get.
4. You can set up links for ads and your affiliate
programs in side columns so you don't have to include them in
your ezine format.
5. You can set up a subscription form and send
emails to your subscribers when new content is added.
6. Blogs link to other blogs which helps you create
a viral marketing system and increases your exposure in search
engines. Search engines LOVE text based, fresh content that is
highly focused (key word rich).
7. You can use your ezine blog to become a trusted
expert for your subscribers, by filtering content for them so
they don't have to visit hundreds of web sites.
8. You have an instant archive of all your articles.
When you post an article, a new page and permalink is created.
People can share that link with others and be sent directly to
the article being referenced.
9. Readers can comment on your articles, which
creates rapport and trust between you and your subscriber. Comments
also add rich content to your site and again, helps your ranking
in the search engines.
10. The bottom line is this: using a blog can
help you attract more visitors who become subscribers and then
eventually become clients.
For an ezine publisher, a blog compliments and
can significantly ease the delivery of your ezine content. Essentially,
like any web site, you have to promote it and encourage people
to add your site to their RSS reader or subscribe for updates
through a subscription form.
That's why I put a subscribe form on my site -
subscribers and get updates in anyway they want. You still need
to submit to search engines and directories to drive traffic.
If you already have an ezine subscriber database,
my advice would be to post everything on the blog and then send
a weekly email, or whatever your normal publishing schedule is,
informing your subscribers when new content is posted.
Marketing is done in a conversational way and
via the links on your blog. Announcements can be posted on the
blog and to one's list.
I see the blog and ezine database as complementary...
working together to increase your exposure and make it easier
for people to get your information and build relationships.
-------------------------------------------
(c) Copyright 2004.
About the author: Denise Wakeman is Chief Implementor
of Next Level Partnership, a company dedicated to partnering with
you to take your business to the next level. Visit Denise's blog
at http://www.biztipsblog.com
to get tips and tactics for taking your business to the next level.
If you publish a blog as a hobby, and are having
a hard time making money with it, Jim Kukral's new eBook, "Blogs
To Riches" can help you with that.
You won't make a fortune using his techniques,
but if all you want is to earn a few extra bucks from your blog,
you'll get tips, tricks, links, resources and methods that show
you how to turn your blogging efforts into something more than
a hobby.
As a somewhat experienced blogger, I found it
a bit basic. But if fundamentals are what you need, you can pick
up a copy here.
Blogs
To Riches
John Delavera has just released a new eBook called
the "Together Project," that chronicles the online experiences
of 28 ordinary folks making a living online, using only the skills
they possess.
These are not gurus or millionaires, but some
of their stories will inspire you to believe that if these people
could do it in the most difficult of circumstances, surely you
can too.
From S. Kumar, who built a thriving resale rights
business from a remote village in India, where the internet connection
or power supply, often both, was almost non-existent...
...to Tali, the courageous blind Israeli student
struggling to attain his dreams of financial independence online.
Read the "Real
Stories By Real People Sharing The Same Passion: To Succeed Online"
here
What I found most interesting was that each participant
actually asked a "guru" a question about them they always
wanted to know the answer to.
And the big guns - Mark Joyner, John Reese, Yanik
Silver, Perry Marshall, Jimmy D. Brown, Joe Vitale, Willie Crawford,
Yanik Silver, Craig Perrine, Brian Tracy, Paul Barrs and Mark
Hendricks - all answered the questions posed by the contributors,
even though some were quite provocative.
If you decide to order, use the link here for
some exclusive bonuses
Together
Project - Special Bonus Link
A new service I tried out this month is Neil Shearing's
new Traffic Splitter, which I've been using to test different
headlines on my Number
One In Your Niche sales page.
According to the sales letter, "Traffic Splitter
Uses An Incredible Fuzzy Logic System To Automatically Decide
Which Sales Letter Works Best, And Drop The Bad Ones... Without
You Having To Lift A Finger"
If, like me, you're numerically and statistically
challenged and would rather have a script do the number crunching
for you than work it out in an Excel sheet, this tool may be just
what you need to test your sales copy.
It gives you the results in an easy-to-understand
format - no need to scratch your head wondering which headline
or copy performs the best.
It made the nightmare of testing copy the easiest
thing in the world for me. Thank you, Neil, for an excellent service.
:)
You can try it out for just $1 here
Traffic
Splitter
Remember that when you test your sales copy, you
should only change one variable at a time - either the headline,
or the guarantee, or the price, or anything else you're testing.
Another product that I'm really impressed by is
Armand
Morin's new Instant Video Generator. I'm not planning
to start using it anytime soon, because I still have to learn
how to create video, but if you're interested you should check
it out.
It really blew my mind, and that's saying a lot,
because it takes a lot to impress me nowadays. :)
And to end this newsletter on a festive note,
here's a Diwali
greeting and message for my Indian friends.
I hope this year is a prosperous and joyous one
for you and your family.
I you haven't a clue what this Indian festival
is all about, here's where you can read about "The
Story of Diwali" (the traditional version)
And if you have a sense of humour, here's the
New
Age version
Warm regards,
Priya Shah
http://www.PriyaShah.com
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Address: Plot No 45, Lane G, Sector 8,
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