Be a Whiz at eBiz!
Donald Trump
and the 21 Giant Lies About Success
Be a Whiz at eBiz!
No-Nonsense Tips and Resources to Grow Your Business Online
October 10, 2004
Priya Shah, Editor
http://EbizWhizPublishing.com
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Having been brought up all my life to be a "nice,
pleasant, polite" person, I find it hard... REALLY hard...
to be otherwise.
Unless, of course, someone REALLY gets on my nerves.
In which case I usually leave them wishing they'd
never met me ;)
Why am I telling you this?
Because I have learned, from years of experience...
of being nice, polite and pleasant... one HARD LESSON...
Nice doesn't pay!
In fact it usually gets you all trampled over.
Especially when you're dealing with someone who plays hardball,
or doesn't respect your abilities.
I know because I've been there. And I hated it.
I'm good to people, because it comes naturally
to me... and because I know what goes around comes around.
But I'll never let someone take me for a fool
or walk all over me.
And neither should you.
No matter what you've been taught in your life
(especially if you're a woman and are conditioned to be nice and
personable) remember that you'll only be respected if you demand
to be treated as a professional.
Then this month, I read a book that reinforced
all the lessons I learned (or unlearned) through hard experience.
The book is Dan
Kennedy's "No Rules: 21 Giant Lies About Success, And How
To Make It Happen Now"
(if you live in India, you should get it at your
local bookstore, which is where I got my copy)
Sometimes I wish I'd read it earlier, but perhaps
I wouldn't have appreciated it as much as I do today.
One of my favourite chapters is titled "Modesty
and Humility May Be Admirable Qualities in a Monk, But Not In
an Entrepreneur."
A
sampling -
1. Myth: "Think positive!"
and life will be wonderful (page 1)
Dan's version: Call me. I have some swampland
to sell you.
2. Myth: The meek shall inherit the earth
(page 27)
Dan's version: But not in the foreseeable future.
3. Myth: Winners never quit, quitters never
win (page 74)
Dan's version: Quit! The first step to getting
out of a hole is to stop digging.
And Dan continues in that (often hilarious) vein
throughout the book - demolishing every myth you've ever believed
about success and success thinking.
This is a book that EVERY entrepreneur or wannabe
entrepreneur must read - because it tells you everything they
DON'T teach you in business school.
Here's the link again
Dan
Kennedy's "No Rules: 21 Giant Lies About Success, And How
To Make It Happen Now"
And in keeping with that, here's an article about
one of the very people Dan talks about in his book, the ever-so
endearing and likeable Donald Trump.
You don't necessarily have to be as obnoxious
as Donald Trump to be a success, but there are a lot of lessons
you can learn from the man... so start now.
_______________________________________________
Secrets of Donald Trump Revealed!
Copyright © 2004
Dan Lok Quick Turn Marketing International, Ltd.
http://www.QuickTurnMarketing.com
If you're like most of the television-watching
public, you're hooked on Season #2 of "The Apprentice"
and the flamboyant entrepreneur in the "starring role."
Love him or hate him, you can't deny that Donald
Trump is one of the world's most intriguing success stories...
arrogant, conceited, and an absolute lightening rod for wealth
of the largest magnitude. Trump is a billionaire! His accomplishment
speaks for itself.
I like the man a lot.
One of the "big guns" leveled at "The
Donald" is that he's boastful and egoistic. But while his
attitude may or may not make him good company in a lifeboat, I
think a "super" ego is a great characteristic to have
in business.
I'll admit it: sometimes I have a big ego myself.
My "ego strength" comes naturally out of the fact that
I absolutely, positively believe 100% in what I do.
I have a little gadget on my desk saying, "I
might be wrong, but I am never in doubt."
If that makes me an egoist... so be it. Because
if you show me a person with low self-esteem, I'll show you a
loser.
Self-esteem is the foundation of all achievement.
You gotta love yourself. You gotta stand up for yourself. You
gotta believe in yourself. And don't be afraid to toot your own
horn!
Many people are conditioned that "bragging"
is unseemly. But seriously, if you don't shine the spotlight on
yourself, who will?
In most businesses, the owner is the "face"
of that business, and he must sell himself as well as his products
and services. Trump understands the concept, and what's why you
see his brand "Trump" on everything.
"The Donald" knows that you've got to
be your own full-time marketing campaign 24 hours a day...because
nobody else will!
Especially if you're an entrepreneur.
Starting a new business is like having a new baby.
In the first weeks and months, you're surrounded by support and
encouragement...love from friends and family eager to help you
with your "newborn."
But how long does that last? Not very. Suddenly
you're out there on your own, and you've got to trust yourself.
If you don't have confidence in yourself and in your decision-making
abilities, you'll be paralyzed...unable to move.
Here's something huge: you have to believe that
you'll be able to bounce back no matter what comes your way. Trump
certainly has! And you can bet it was his unshakable ego that
made the difference.
So, before you judge "The Donald" for
being arrogant and full of himself, consider how having an over-developed
ego can be a real asset.
One of the most important lessons I've learned
in business is - don't criticize the negative traits of super-successful
people. Instead of looking at their flaws and mistakes, say...
"What can I learn from this guy? What are
some of his characteristics? How can I adapt this concept to my
business?"
Frankly, if you can't pick up at least a good
idea or two from a billionaire, you're pretty hopeless.
OK, enough of this "appetizing" chitchat.
Let's get to the meat...
What I'd like to do is share some of the key insights
I've learned from Donald Trump and successfully applied to my
own life.
I'll give it to you Trump's way... then, I'll
"Lok and load" it with my own personal spin.
Fasten your seat belt, because this first insight
is probably THE concept that completely changed my life.
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
Trumpism #1: Making It Big
"I like things big. I always have. To me,
it's very simple: if you're going to be thinking anyway, you might
as well think big."
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
Several years ago, I set a goal for myself: to
make a 6-figure annual salary as a copywriter. What a small thinker
I was!
Today, I've more than achieved my goal, but I
didn't get the fulfillment and satisfaction that I expected. It's
more like, "OK, I've achieved my goal, now what?"
What if I had set the goal to become a millionaire
copywriter? What if I set the goal to utilize my marketing and
copywriting and build a $10-million company?
Would that make a difference? Would I be even
more successful?
I think so.
As motivational speaker Les Brown said, "Shoot
for the moon. Even if you miss it you will land among the stars."
My mother didn't raise any ignorant kids, and
you don't have to tell me something twice. I've learned my lesson
and adopted this philosophy in both my business and personal pursuits.
My long-term goal is building a $100 million-dollar
company.
Isn't that pretty outrageous? Does it sound 'impossible'?
Well, I've got a lifetime to work towards it!
And if I reach that goal, I'll set a new one!
You'll experience a paradigm shift when you think
BIG. You'll look at things differently. You'll look at yourself
differently.
And most of all, you'll approach your business
differently.
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
Trumpism #2: Accentuate the Negative
"It's been said that I believe in the power
of positive thinking. In fact, I believe in the power of negative
thinking. I happen to be very conservative in business. I always
go into the deal anticipating the worst. If you plan for the worst
- if you can live with the worst - the good will always take care
of itself."
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
More success, more wealth and more money are created
out of knee-knocking, nail-biting desperation than out of "touchy/feely"
positive thinking.
Positive thinking alone won't get you anywhere
unless you combine it with practical plans, well-defined goals,
follow-through, action, knowledge and persistence, etc.
I'm living proof.
I got into the copywriting business out of desperation.
I still remember when I was new to the world of business and no
one would hire me. Feeling helpless and hopeless, I was motivated
to become my own boss.
It was do or die for me...and I sure as hell wasn't
about to die. And I found out that if I used the power of "negative
thinking" in a good way, it was an extremely powerful motivator.
I always like to put myself in situation where
I HAVE to grow, I HAVE to adapt, and I HAVE to change. I am constantly
pushing the envelope and stepping outside of my comfort zone because...
The success that you want can only be found outside
your comfort zone!
Any time you have a decision to make, ask yourself
this, "What's the worst possible outcome? Can I handle it?
Will it kill my business?"
Expect the best, but plan for the worst. Don't
assume things will go smoothly because 9 times out of 10...they
won't!
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
Trumpism #3: Hiding Your Light Under A Bushel
"You can have the most wonderful product
in the world, but if people don't know about it, it's not going
to be worth much."
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
I've pitched this concept until I am blue in the
face to clients who stubbornly say, "I have a great product,
so I don't have to advertise it."
That's insane!
No business can survive without a constant stream
of qualified prospecting coming to your business. So it doesn't
matter what industry you're in or what product/service you make
available, whoever you are...
Essentially you're in the marketing business!
Having a good product or service is NOT enough...although
it's certainly mandatory! Quality and value what brings your customers
back for more.
But how the heck do they do how "wonderful"
your stuff is if they haven't even bought from you yet?
In order to make a sale, you need someone you
can sell to. To achieve that you need effective marketing systems
to get these people in your "funnel" in the first place.
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
Trumpism #4: Show Me the Money
"Don't believe the critics unless they love
your work."
= = = = = = = = = = = = = = = = = = = = = = =
= = = = =
I have a reputation for being blunt and aggressive.
It's well deserved.
I am tough on my clients. I slap them around (figuratively,
of course!). I use swear words when I write. I use even more "colorful
language" when I talk.
I could be a real SOB sometime. I don't sugarcoat
stuff and I definitely don't care about hurting someone's feelings.
I've even fired clients on more than one occasion.
Because of my straightforward and tell-it-like-it-is
style, I get a lot more criticisms than other marketing experts.
Do you think I care what other critics say or think or about me?
Not for a microsecond.
Because my clients either love me or they hate
me. But regardless of how they feel about my style, all my clients
put up with a manic like me because I make them rich, enormously
rich.
And it's my satisfied clients that pay me... not
dissatisfied critics.
The world is full of "naysayers" eager
to find fault and point to the negative. You can't avoid them.
They're a fact of life. Elbert Hubbard said it best, "To
avoid criticism, do nothing, say nothing, be nothing."
I am a firm believer that the best way to fail
is to try to please everybody. So the only criticisms I take to
heart are the ones from my mentors, my closest associates, and
my advisors.
Period.
Remember...
Your critics aren't buying from you Your critics
don't want to see you do well Your critics probably aren't qualified
enough to criticize you!
Okay, I've "distilled" the essence of
the four most intriguing concepts I've learned from Trump's books
that have put money in my pocket. If you're motivated to go deeper
"The Donald" has written seven incredible books (and
you'll notice that each of them has "Trump" in the title!)
* Trump: How to Get Rich * Trump: The Way to the
Top * Trump: Surviving at the Top * Trump: The Art of the Deal
* The America We Deserve * Trump: The Art of Survival
Some people like them. Some them say they're crap.
And whether or not you shoot over to Amazon.com to get them for
yourself is totally up to you, my friend.
But I'd ask you to consider this: if you can beg,
borrow, or steal just one or two ideas from a man who's sitting
on a billion-dollar empire...ideas that could jumpstart your business
empire...wouldn't it be worth 20 bucks?
The choice is yours.
Dan
Dan Lok is the World's First Quick-Turn Marketer,
with a proven track record of selling over $17.3 million dollars
of merchandise and services. He's the rebel copywriter who's created
hundreds of money-making ads and sales letter for over 39 different
industries. And now you can get
inside the head of one of the world's top copywriters without
paying a dime
Well, I've been reading a lot of stuff on copywriting
this month and I'm soon gonna get started on a package I purchased
from Sir Gary of Halbert, whom I consider the world's greatest
copywriter (as does he).
If you're interested in learning how to write
good copy yourself, I recommend you start with Maria
Veloso's "Web Copy That Sells: The Secret to Creating a Profitable
Website," because I just finished it and it's
an excellent introduction to writing web copy.
Maria has worked with the likes of Mark Joyner,
who made Hypnotic Copywriting so popular. You can say what you
want about Mr. Joyner but you can't deny the fact that his copy
sold like hot potatoes.
I'm currently devouring Joe
Sugarman's "Psychological Triggers" - another
excellent read and a bible for copywriters.
Warm regards,
Priya Shah
http://www.PriyaShah.com
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